🔐 Financial Tool

EY's internal platform is designed to streamline tax professionals' operations by centralising client data collection, team organisation, and workflow optimisation. I have focused on three major product areas: Information Request (IR), Workflow, and CommodiTrade. The example below is a problem from IR and the creation of CommodiTrade.

Helping My Place improve their group creation experience.

MyPlace is a platform to share your home with the people you trust. Your family, your friends and your trusted communities/networks. The idea of 'Groups on MyPlace is that we all have different groups of friends and communities in the real world and we want to enable users to recreate or join the groups that are relevant to them and who they want to share their home with.

Role

User Research

Product Strategy

UI Design

Usability Testing

Tools

Figjam

Confluence

Figma

Notion (for notes)

The Problem

Tax professionals using EY's Information Request system lack visibility into historical client responses. This leads to repetitive questioning, inefficient review processes, and missed opportunities to leverage existing data for more targeted follow-ups.

The Solution

The team (PM's, devs) and I worked on a Prior Period Response feature that gives tax professionals instant access to historical client data while maintaining control over when and how it's displayed. We created an intuitive toggle system that allows users to quickly view previous year responses directly within a question editor. This allowed for more informed decision-making without cluttering the interface. The solution balances the need for historical context with user concerns about client data accuracy, providing configurable options that ensure prior period responses enhance, rather than replace current year submissions.

Usability Testing

To better understand the product, we conducted a usability review to identify pain points and wow moments in the existing experience. We determined that the colour palette was in resonance with the brand, as comfortable and welcoming, but some improvements on hierarchy and adding friends to groups were needed.

Results

The top two results of the usability testing were:


  1. Users wanted to access the prior period responses from the card rather than on a flyout.

  2. They also eventually wanted to see the audit log of the previous year in total.


We took the feedback and iterated on the design. Then, I worked with the development team to define the technical requirements for accessing historical data and created detailed interaction specifications for the card component. We collaborated on testing scenarios to ensure the implementation met the user needs identified in our research.


The feature has been successfully implemented and now has a 70% usage rate.

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